Here’s Tai’s top line over the modest arrangement: “Stuck in the Middle” is about the ugly realities of the beginning and ending of modern romantic relationships. There’s one similarity that’s noticeable between the case of Salem Ilese and Tai Verdes’s TikTok success.īoth artists highlight the lyrics through expressive, vulnerable and engaging vocal delivery. 10 million streams and counting is not a bad look for a debut single. With his first single “Stuck in the Middle”, he hit the top of the US “Viral 50” chart on Spotify, almost out of the blue. Tai Verdes is a completely independent newcomer. #stuckinthemiddle ♬ Stuck In The Middle – Tai Verdes Tai Verdes – “Stuck in the Middle” me quit my job. Perhaps the song wasn’t designed with a viral destiny in mind.īut it certainly provides the perfect backdrop for anything and everything cutesy. Unsurprisingly, this is also the part TikTokers seem to like the most. The bare arrangement highlights Salem Ilese’s naive-yet-charming vocals. The lyrics catch your attention right away, backed by a minimalist electric guitar arpeggio. Each line evokes childhood nostalgia contrasted with a degree of adolescent naivete: “Mad at Disney” has a certain innocence in it’s lyrics. TikTokers love simplicity Disney characters get a not so happy ending! Video ib #pov #disney #sfxmakeup (blood is fake) ♬ Mad at Disney – salem ilese The song only just came out at the end of July 2020, so we might be witnessing the early stages of a massively successful single. When the single reached the top of Spotify’s global “Viral 50” chart it broke out of its underground bubble and landed on the platform’s “Today’s Top Hits” playlist. But it was her viral single “Mad at Disney” that broke her into the mainstream. Salem Ilese’s debut release dates back to 2018. Here’s how three lesser-known artists made the platform work for them. TikTok is a critical marketing strategy for today’s biggest stars.īut what about independent artists? What’s the secret that helped an unsigned and unknown artist like Lil Nas X achieve success? K-pop stars Blackpink are also dominating the platform right now with “ How You Like That”. Today, we still see Cardi B & Megan Thee Stallion’s “ WAP” trending on the app’s “For You” pages weeks after its release. It’s a key platform for reaching new audiences on social media.Įven past hits like La Roux’s “ Bulletproof” or Fleetwood Mac’s “ Dreams” got a second wind with Zoomers from viral moments on TikTok.įor me, it started with Lil Nas X’s breakout single “ Old Town Road”.Įver since he proved that tapping into meme culture is the key to modern success, the mainstream music industry has followed suit. For pop music to chart these days it pretty much has to go viral on TikTok.
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